Freelance media buying is a great profession to get into because of its amazing potential and flexible scheduling. Media buying is an often misunderstood term because of its broad definition. To be a media buyer is to buy any kind of paid online advertising. As a media buyer you can work for many different companies with various needs and buy different kinds of advertising from many places. The possibilities are literally endless.
The places that you can buy online media are called landscapes. In particular, there are 6 important landscapes to consider as a media buyer.
1. Co-registration is a form of media that allows you to encourage visitors to register for your advertisements with other registration;
2. Email networks are an avenue to explore for email marketing to potential clients;
3. Social networks are the fastest growing media landscape;
4. Mobile media marketing targets mobile phones and tablets;
5. Paid search is a way to get results without relying on SEO tactics; and,
6. Adnetworks are the most commonly accessed media landscape because they collect opportunities from thousands of websites and offer them in one location.
Media buyers take advantage of the best deals in media landscapes and present them for clients in a creative and interesting way. You put the product in front of consumers and provide a necessary task for companies to improve sales, accessibility, and popularity.
Media buying is an area with quite a bit of jargon. You should be aware of some in particular. CPM is a unit of measurement that defines your payment plan; for every 1,000 times that the advertisement is served, the client pays you the determined amount. A similar concept is CPC, by which you are paid at a rate per click. CPA is less common because it’s specific by decided qualifiers; the payment is given as a cost per specific action.
www.sourcecrypt.com is the best tool for freelance media buyers because of its pay as you go plan and priceless tools for your business. Not only can you use it to deliver marketing campaigns, but you also organize your activities.
by Carrie B. 03/04/2013